By Brett Jarman | Authority Marketing , Help Me Leverage Podcast , Sales and Marketing
You’ve probably heard the term “lead magnet” before. If you’ve been in internet marketing circles you would have heard of it; and even if not you would have certainly used one or been a party to one. So what exactly is a lead magnet and why would you want to be a living breathing one? We […]
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By Brett Jarman | Authority Marketing , Content Marketing , Sales and Marketing
What if I want to be seen as a leader in my field or increase my earning power? Well if that’s the case, the answer is probably yes. It’s no coincidence that ‘authority’ and ‘author’ both have the same origins. And while authority has a dual meaning, both versions of the word imply a sense of power.
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By Brett Jarman | Authority Marketing , Content Marketing , Sales and Marketing
If you are selling expertise in one form or another then content marketing is an essential part of your marketing mix these days. To stand out in your field you need to have an online presence where you share your expertise and demonstrate your talents. We refer to it as ‘authority marketing’ as it’s specifically done to raise your profile as an authority in your market.
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By Brett Jarman | Content Marketing , Sales and Marketing
If content marketing is part of your business strategy then here’s a tool you’ll definitely want to consider adding to your tool kit. We’ve recently stepped up our content marketing for ourselves and our clients, so have begun using Coschedule Content Marketing Calendar.
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By Susan Payton | Sales and Marketing
Guest post from Susan Payton So you’ve started a business. Congratulations! Now comes the hard part: marketing it and attracting new clients. A lot of newbie business owners get overwhelmed with the idea of marketing. They don’t know where to begin, or it just seems too technical to them. Not to worry. I’ve been helping small business […]
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By Tirrel Payton | Sales and Marketing , Strategy and Planning
Guest post from Tirrell Payton I have talked to clients who do not connect their sales efforts and their marketing efforts. While their marketing teams are dreaming up campaigns involving branding, billboards, and mind share, their sales teams are focused on one thing: making sales. The unfortunate SEO (search engine optimization) team, if there is one, […]
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By Brett Jarman | Sales and Marketing
My wife, Jan Terkelsen and I were recently fortunate enough to have an interview with Matthew Kimberley. Matthew is the author of How to Get a Grip and an expert in marketing and sales. He’s one of the funniest people we know and in this interview we cover subjects such as the best client relationship management […]
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