By Brett Jarman | Authority Marketing , Content Marketing , Sales and Marketing
What if I want to be seen as a leader in my field or increase my earning power? Well if that’s the case, the answer is probably yes. It’s no coincidence that ‘authority’ and ‘author’ both have the same origins. And while authority has a dual meaning, both versions of the word imply a sense of power.
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By Brett Jarman | Authority Marketing , Content Marketing , Sales and Marketing
If you are selling expertise in one form or another then content marketing is an essential part of your marketing mix these days. To stand out in your field you need to have an online presence where you share your expertise and demonstrate your talents. We refer to it as ‘authority marketing’ as it’s specifically done to raise your profile as an authority in your market.
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By Brett Jarman | Authority Marketing , Content Marketing
As a high value expert, there’s no better way to smooth out your cash flow and raise your value in the marketplace than content marketing. If you want to stand out from others in your field it’s the easiest and most inexpensive way to do it.
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By Brett Jarman | Content Marketing , Sales and Marketing
If content marketing is part of your business strategy then here’s a tool you’ll definitely want to consider adding to your tool kit. We’ve recently stepped up our content marketing for ourselves and our clients, so have begun using Coschedule Content Marketing Calendar.
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By Brett Jarman | Content Marketing
A quick review about The LinkedIn Playbook by Adam Houlahan. The book is a short but thorough look at LinkedIn with some specific strategies that can be useful to grow your network and help you find more clients. It’s written more for the small business person looking to generate leads and business but even if you […]
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