By Brett Jarman | Authority Accelerator Podcast
I hope you’re having a strong start to 2018. Or a gentle start if that’s your preference.We’re leaning towards a strong start but are doing so with less effort than we might have done in the past. Which we should do anyway. Leverage of course is all about doing more with less. This year though […]
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By Brett Jarman | Authority Accelerator Podcast
Marketing and sales is a numbers game but often we pursue the wrong numbers. Social media In particular often diverts our attention from the real game, making sales, to a false game, chasing likes and shares, etc.Likes and shares are great but in and of themselves they are meaningless. Hence why they are often referred […]
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By Brett Jarman | Authority Accelerator Podcast
Thought leadership can be a scary prospect. It’s one thing to know your subject matter well, but to call yourself a thought leader? That can seem like a stretch for most. After all, that spot’s already been taken hasn’t it?This is why you might struggle to maintain momentum with your authority and content marketing efforts. […]
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By Brett Jarman | Authority Accelerator Podcast
If you’re a fan of jigsaw puzzles then you’ll know that feeling you get when you’ve got the major parts of the puzzle together and you’re filling in all the bits in between. It’s the fun part because that’s where you get momentum and start to see what the finished product is going to look […]
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By Brett Jarman | Authority Accelerator Podcast , Authority Marketing
I mentioned in the last post that I’m not a fan of plans, mainly because things rarely go according to plan. Like Eisenhower said – “In preparing for battle I have always found that plans are useless, but planning is indispensable.”However, when it comes to creating a content plan, I’m convinced that they work. Without […]
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By Brett Jarman | Authority Accelerator Podcast , Authority Marketing
Abraham Lincoln is credited with the saying, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”If your authority marketing efforts are falling on deaf ears chances are you may not be sharpening your axe. Most people (I would guesstimate 98.68%) only do two of the […]
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By Brett Jarman | Authority Accelerator Podcast , Authority Marketing
There are plenty of people in business who aren’t engaged in authority marketing. You might be one of them. That’s what makes authority marketing work so well – the fact that not everyone’s doing it and those that do are getting the attention. So, what is it that prevents people from using authority marketing when […]
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By Brett Jarman | Authority Accelerator Podcast , Authority Marketing , Sales and Marketing
You’ve probably heard the term “lead magnet” before. If you’ve been in internet marketing circles you would have heard of it; and even if not you would have certainly used one or been a party to one. So what exactly is a lead magnet and why would you want to be a living breathing one? We […]
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By Brett Jarman | Authority Marketing
If you’re good at what you do, you shouldn’t need to do marketing, right? Wrong. If you’re a consultant, speaker, author, thought leader – or anyone who makes a living being paid for your expertise – then you should be engaged in what’s know as ‘authority marketing’. But what exactly is authority marketing? And why should you be doing it?
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By Brett Jarman | Authority Marketing , Content Marketing , Sales and Marketing
What if I want to be seen as a leader in my field or increase my earning power? Well if that’s the case, the answer is probably yes. It’s no coincidence that ‘authority’ and ‘author’ both have the same origins. And while authority has a dual meaning, both versions of the word imply a sense of power.
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