By Brett Jarman | Authority Marketing , Help Me Leverage Podcast
I mentioned in the last post that I’m not a fan of plans, mainly because things rarely go according to plan. Like Eisenhower said – “In preparing for battle I have always found that plans are useless, but planning is indispensable.”However, when it comes to creating a content plan, I’m convinced that they work. Without […]
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By Brett Jarman | Authority Marketing , Help Me Leverage Podcast
Abraham Lincoln is credited with the saying, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”If your authority marketing efforts are falling on deaf ears chances are you may not be sharpening your axe. Most people (I would guesstimate 98.68%) only do two of the […]
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By Brett Jarman | Authority Marketing , Help Me Leverage Podcast
There are plenty of people in business who aren’t engaged in authority marketing. You might be one of them. That’s what makes authority marketing work so well – the fact that not everyone’s doing it and those that do are getting the attention. So, what is it that prevents people from using authority marketing when […]
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By Brett Jarman | Authority Marketing
If you’re good at what you do, you shouldn’t need to do marketing, right? Wrong. If you’re a consultant, speaker, author, thought leader – or anyone who makes a living being paid for your expertise – then you should be engaged in what’s know as ‘authority marketing’. But what exactly is authority marketing? And why should you be doing it?
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