Category Archives for "Sales and Marketing"

3 Guiding Principles for Authority Marketing

3 Guiding Principles for Authority Marketing

By Brett Jarman | Authority Marketing , Content Marketing , Sales and Marketing

If you are selling expertise in one form or another then content marketing is an essential part of your marketing mix these days. To stand out in your field you need to have an online presence where you share your expertise and demonstrate your talents. We refer to it as ‘authority marketing’ as it’s specifically done to raise your profile as an authority in your market.

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3 Secrets to Connect Your Sales Efforts to Your SEO Efforts

3 Secrets to Connect Your Sales Efforts to Your SEO Efforts

By Tirrel Payton | Sales and Marketing , Strategy and Planning

Guest post from Tirrell PaytonI have talked to clients who do not connect their sales efforts and their marketing efforts. While their marketing teams are dreaming up campaigns involving branding, billboards, and mind share, their sales teams are focused on one thing: making sales. The unfortunate SEO (search engine optimization) team, if there is one, […]

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