Category Archives for "Content Marketing"

3 Guiding Principles for Authority Marketing

By Brett Jarman | Authority Marketing , Content Marketing , Sales and Marketing

If you are selling expertise in one form or another then content marketing is an essential part of your marketing mix these days. To stand out in your field you need to have an online presence where you share your expertise and demonstrate your talents. We refer to it as ‘authority marketing’ as it’s specifically done to raise your profile as an authority in your market.

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